June 21, 2016
Video Advertising in China
Video Advertising in China
Video advertising is divided into traditional video advertising and mobile video advertising. The traditional video advertising is set up and put ads in the video, and the mobile video advertising is divided into traditional advertisement and In-App video advertising, broadcast in mobile device video.
Video advertising sellers include major portals, media companies and the majority of users to create content based video website. The major portals and media companies have the vast majority of Internet video, and put in a lot of video content and technology to keep dominant position. Small video sites usually adopt the direct sales or sales network to obtain profits. With the increasing demand for advertising, many websites have started to deploy video text link ads on their content page.
The price change of the current video advertising market shows that the media is constantly mature. Based on the cost per thousand (CPM) pricing method is advantageous for advertising buyers, especially in the streaming media video ads in linear. Cost per thousand can measure many aspects of the advertising value, include the quality of the content of the website and the usersã€the level of precision positioning of the target audience and the quality of the video program.
There are two kinds of pricing methods: the cost per action (CPA) and the cost per click (CPC).These two methods are more suitable for video text link ads. The traditional TV advertising pricing according to different periods and different time of advertising for a period of time. Vi advertising continue the Internet advertising sales model，more refinedã€it can be put in and replaced at any timeã€accurate evaluation of advertising effects. Many brand advertisers believe， compared with traditional TV advertising, each cost of action and per click pricing method is more applicable to their advertising model.
Mobile video advertising video advertising by using Cost Per Person strategy, an effective audience only billing first arrived in advertising. If the user does not have complete finished playing video quit, the system will not charge.
Video advertising sellers include major portals, media companies and the majority of users to create content based video website. The major portals and media companies have the vast majority of Internet video, and put in a lot of video content and technology to keep dominant position. Small video sites usually adopt the direct sales or sales network to obtain profits. With the increasing demand for advertising, many websites have started to deploy video text link ads on their content page.
The price change of the current video advertising market shows that the media is constantly mature. Based on the cost per thousand (CPM) pricing method is advantageous for advertising buyers, especially in the streaming media video ads in linear. Cost per thousand can measure many aspects of the advertising value, include the quality of the content of the website and the usersã€the level of precision positioning of the target audience and the quality of the video program.
There are two kinds of pricing methods: the cost per action (CPA) and the cost per click (CPC).These two methods are more suitable for video text link ads. The traditional TV advertising pricing according to different periods and different time of advertising for a period of time. Vi advertising continue the Internet advertising sales model，more refinedã€it can be put in and replaced at any timeã€accurate evaluation of advertising effects. Many brand advertisers believe， compared with traditional TV advertising, each cost of action and per click pricing method is more applicable to their advertising model.
Mobile video advertising video advertising by using Cost Per Person strategy, an effective audience only billing first arrived in advertising. If the user does not have complete finished playing video quit, the system will not charge.
In terms of advertisers, mobile Games, business, social, maternal and child products as well as some tall on the brand is the most active customer, to predict the future there will be more attention to advertising. In terms of media, apps and from the interstitial ads to apps, these are the main media video ads at present.
Compass is a consulting & service agency for the corporations to enter Chinese market.
We can provide the one-stop services of investment inspection & business connection, collaborator recruiting & sales agent recruiting, mall entry, intellectual property protection, offline advertising, purchasing & Logistics, Chinese website design & promotion, and business translation.
If you corporation are interested in Chinese market and need help, please contact Compass.
Our specially-assigned staff will reach you within 24 hours.
 |
Chinese Table Manners ·（chinese business etiquette） |
| The diet culture, tableware, dining and a series of table manners, reflects the social life styles of different ethnic and cultural orientation. Modern social et |
 |
Shanghai Cultural Custom ·（chinese business etiquette） |
| Shanghai is a city with a long history, and famous for its deep cultural deposits and unique cultural customs. Nowadays, many traditional customs are still alive |
 |
Labor Employment Policy in Beijing ·（china foreign investment policy） |
| 1.Employment Foreign-invested enterprises (hereinafter referred to as "employersâ€) that recruit Chinese laborers shall go to local district or county leve |
|
Land Policies for Foerign Investment in Beijing ·（china foreign investment policy） |
| Land Policies for Foerign Investment in Beijing 1.Management of Collective Land Acquisition According to the approval documents of investment planning, c |
 |
Financial Policies for Foreign Investment in Beijing ·（china foreign investment policy） |
| Financial Policies for Foreign Investment in Beijing Beijing’s economic development requires strong financial support and a reasonable capital flow. This |
 |
2015 Q4 E-commerce B2B Revenue Reached 6390 Million Yuan ·（online sales in china） |
| 2015 Q4 E-commerce B2B Revenue Reached 6390 Million Yuan According to Analysys enfodesk released the Chinas online retail B2C market quarterly monitoring report |
 |
Jiangsu Province Traditional Culture ·（chinese business etiquette） |
| A political and cultural center for many dynasties, Jiangsu has a long history and a brilliant culture, especially a large number of cultural heritages. |
 |
Guangdong Culture and Folk Custom ·（chinese business etiquette） |
| Guangdong is the province where people were engaged in seaborne trade and moved to other countries with the largest number at the earliest time in Chinese histor |
 |
Ten Details of the Chinese Gentleman ·（chinese business etiquette） |
| Have a pair of clean long hands, trim the nails. Although not smoking, he carries lighters, in order to facilitate around woman smoking for cigarette |
 |
Chinese business etiquette--Instrument Etiquette ·（chinese business etiquette） |
| The instrument etiquette is an art of interpersonal communication, reflecting details that shows personal quality.Hope that the following social etiquette knowle |
 |
The Third Quarter of China Online Retail B2C Market Transactions Amounted to 503 Billion 600 Million Yuan in 2015, Industry Showing A Deep Integration Trend ·（online sales in china） |
| According to Analysys enfodesk released the "China's online retail B2C market quarterly monitoring report for the third quarter of 2015" data show, the third qua |
 |
Two Trends of China's Medical And Health Industry in 2016 ·（Others） |
| According to the World Health Organization statistics, China has 300 million people died of chronic non communicable diseases every year.Such as lung cancer, str |
 |
Mobile Advertising：A dark Horse in The Advertising World ·（China Online Advertisement） |
| With the rapid development of the Internet, big data has been gradually propped up the whole era. Advertising has also been widened, the rise of mobile Internet |
 |
Market Research of China's Education Industry ·（Report of Education & Health Industry） |
| The Chinese Ministry of education has recently published an outline of the national medium and long term educational reform and development program to support t |
 |
Total Retail Sales of Social Consumer Goods Increased by 10.2% ·（Report of Retail Industry） |
| The total retail sales of social consumer goods up to 5.291 trillion yuan on January and February 2016, compared with the same nominal growth rate of 10.2%. |
 |
Work Coordination Meeting of Xinjiang and Its Neighboring Countries in The Economic and Trade Cooperation Mechanism ·（News） |
| In recent years, relying on the economic and trade cooperation mechanism between China and relevant countries, establish the government economic and trade coope |
 |
Chongqing Foreign Investment Promotion Center to Help Foreign Companies into Chongqing ·（News） |
| Chongqing foreign investment promotion center is committed to helping to help the successful landing of investment enterprises. |
 |
Chongqing Actual Utilization of Foreign Capital Exceeded $10 Billion in 5 Consecutive Years ·（News） |
| China commerce department data showed , The scale of foreign investment in China is steadily rising trend. China actual use RMB7813.5 billion of foreign investme |
 |
China Education Industry Market Development ·（Report of Education & Health Industry） |
| In recent years, China's economy steps into high speed development, residents' disposable income increase. As people living standard and spiritual demand has inc |
 |
Research on China's Retail Market ·（Report of Retail Industry） |
| China retail industry starts in the 20's, but with the intensely competition and frequent wars limit the development of China retail market. With the development |
 |
Auto Market In China ·（Others） |
| 2016 China automobile satisfaction ranking:Independent RD is popular as Joint Venture The list enumerates eight levels of division in accordance with the small c |
 |
Report of Overseas Tourism Industry ·（Report of Overseas Tourism Industry） |
| The number of Chinese outbound tourists The number of Chinese outbound tourists reached one hundred and twenty million in 2015, spend one hundred and four billio |
 |
2016: the Five Chinese Major Forecast Development Trends of the Legal Services Market--Part Two ·（Chinese law） |
| In 2016, compared to the litigation, the law firm will invest more in the trading business. Driven by the high-end market, the momentum of global mergers and acq |
 |
2016: the Five Chinese Major Forecast Development Trends of the Legal Services Market--Part One ·（Chinese law） |
| Compass predict, In 2016, the legal services market is much likely to be shaped by the following five characteristics: |
|
The efficient and industrial farming demonstration project of seafood of Shandong Haicheng Ecological Technology Group Co., Ltd. ·（investment opportunities in china） |
| The efficient and industrial farming demonstration project of seafood of Shandong Haicheng Ecological Technology Group Co., Ltd. II. Introduction to the proje |
|
Intelligent Grid Equipment Manufacturing Base Project of Jinan High-Tech Development ·（investment opportunities in china） |
| The project is located in Jinan High-Tech Development Zone. Jinan High-Tech Development Zone is one of the first state-level high-tech industrial development zon |
 |
Internet Market In China ·（Others） |
| January 12 EnfoDesk sharing session:2015 Chinese Internet market inventory and 2016 prediction trend |
 |
Online Retail Market in China ·（online sales in china） |
| Online retail corresponds to the B2C model of e-commerce, that is, consumers through the network to the manufacturers in small quantities, frequently to buy good |
 |
2015 Baidu SEM Operating Methods ·（search engine marketing china） |
| 2015 Baidu SEM Operating Methods Advantages of Baidu SEM 1. The search engines are the very effective closing channels. To put on with other channels together, t |
 |
2016 Chinese Social Media Marketing Guide with 7 Cases(I) ·（Social Media Marketing in China） |
| 2016 Chinese Social Media Marketing Guide with 7 Cases (I) Over the past year, peoples consumption patterns have undergone tremendous changes both in scale and f |
Posted by: lisa3721 at
06:01 AM
| No Comments
| Add Comment
Post contains 1521 words, total size 63 kb.
72kb generated in CPU 0.013, elapsed 0.0868 seconds.
35 queries taking 0.0768 seconds, 47 records returned.
Powered by Minx 1.1.6c-pink.
35 queries taking 0.0768 seconds, 47 records returned.
Powered by Minx 1.1.6c-pink.
